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| Lewis Johnstone, MD of Alizé International: “This is a real commitment to our stated intention to make Alizé a truly international proposition.” |
ASIA. Kobrand International has appointed Victor Lee as Area Director for Asia Pacific to boost sales of the Alizé Cognac liqueurs in the region following their successful launch into Asia at TFWA Asia Pacific in May.
Lee, previously with Allied Domecq, will be based in Singapore and will report to Lewis Johnstone, UK-based Managing Director of Alizé International, with effect from 1 September.
Johnstone said: “Victor brings with him years of experience in the region, a market where local expertise is a most valuable asset. He has a very strong track record, particularly in the Asia Pacific travel retail scene, and the timing of his appointment, coming shortly after our first appearance in Singapore, adds to the growing momentum for Alizé, particularly in travel retail in the region
“We see the Asia Pacific market as a strong growth opportunity not only for Alizé, but also for our company wine interests. This is a real commitment to our stated intention to make Alizé a truly international proposition.”
MORE STORIES ON ALIZÉ
Alizé extends in Asia – 29/04/04
Alizé grows in the Americas – 25/02/04
