Koto Parfums unveiled its new Hello Kitty “˜My Secret Box’ (pictured) at this month’s TFWA Asia Pacific show. The set – which targets girls aged 6-12 – features a 50ml Call Me Princess edt, presented in a drawer-like coffret which doubles as a secret storage space. It is rolling out now in the travel retail channel, priced at €25.
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The Call Me Princess fragrance is described as a modern, sweet floral. It combines notes of rose, lychee, raspberry, peony, musk and white wood. The round, fuchsia flacon is ringed with a white crown.
