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Kraft Foods World Travel Retail (WTR) is going live with a new website and “˜Pure Enjoyment – Excellent Results’ slogan in time for the Cannes TFWA show. The website will be accessible online from 31 October at http://www.kfwtr.com. |
SWITZERLAND. Kraft Foods World Travel Retail (WTR) is going live with a new dedicated website for the channel in time for the TFWA World Exhibition at the end of the month. And it has unveiled its new “˜Pure Enjoyment – Excellent Results’ slogan, which will feature prominently in all the specialist division’s publicity and promotional material.
The new initiatives, which will be presented at the Cannes show, are designed to advance the company’s business in a rapidly-changing travel retail channel.
Kraft Foods WTR commented: “The way consumers view travel is changing – different motivations, different flight frequencies, different spend levels – and, often, different destinations. Expectations have therefore changed and so all of us involved must change as well.”
“˜The Pure Enjoyment – Excellent Results’ theme (showcased here in the top banner position of The Moodie Report.com’s confectionery page) was developed to highlight the value of the Kraft product portfolio. “˜Pure Enjoyment’ has been used to highlight the quality and taste of the company’s products, while “˜Excellent Results’ is aimed at the travel retail trade to indicate the profit the goods can generate.
The dedicated website will allow the trade to access regularly updated information about Kraft Foods WTR, its brand portfolio and all the latest developments. Registered users will have instant access to product visuals, merchandising, as well as logos and pictures for downloading to create thier own customised marketing material, catalogues and point of sale material.
They will also have a direct link to Oasis, Kraft’s internet-based order transaction system and Kraft Plus, the company’s category management tool.
Kraft Foods WTR’s team will be talking about the new initiatives in Cannes at the Riviera Village stand RG5.
COMMENT: Kraft Foods WTR’s launch of a dedicated travel retail website for the trade is to be applauded. Despite the dramatic increase in internet use by retail executives and buyers, only a handful of companies – interestingly enough mainly in the confectionery sector – have responded with a targeted online website or catalogue.
MORE STORIES ON KRAFT FOODS WTR
Sweet Greetings from Kraft Foods in Florida – 22/03/05
Kraft makes over Mirabell brand – 18/01/05
Kraft goes to great lengths with Toblerone to salute Gebr Heinemann – 01/12/04
