UAE. Kreol Travel Retail has introduced Pistachio Kunafa Chocolate under the Petit Gourmet premium travel retail brand name at Avolta-managed Sharjah Duty Free.
The release “combines the viral popularity of ‘Dubai chocolate’ with an inventive, family-sized format,” said Kreol Travel Retail and marks a “step forward within the destination-inspired confectionery space”.
Kreol Travel Retail has differentiated the offer from smaller impulse-size formats with a 470g sharing size. This caters to travel retail consumers “looking for premium, destination-inspired gifting solutions”, it said, “while paying homage to the viral confectionery trend sweeping the UAE with an authentic ‘made in Dubai’ chocolate product.”
Petit Gourmet, known in travel retail for its Mediterranean sweets including premium baklavas, is part of BMB Group. BMB is in turn a division of Agthia Group, a leading Abu Dhabi-based food & beverage conglomerate backed by ADQ, one of the region’s largest holding companies with diversified investments across key sectors. Agthia is recognised for its portfolio of premium consumer brands, which are represented by Kreol across the travel retail channel.
Kreol Travel Retail Executive Director Kreol Arakulath said: “Travel retail success often hinges on innovation rooted in genuine consumer insights but also on product relatability. By reimagining the popular pistachio kunafa chocolate trend into a compelling sharing format, we’ve created our own spin on creating something that deeply resonates with travellers seeking unique gifting experiences. We have a lot more in the pipeline we can’t wait to share.”
“Sharjah Duty Free is excited to present Pistachio Kunafa Chocolate in collaboration with our partner Kreol Travel Retail, and committed to promote innovation and to support made-in-UAE products”, said Avolta Middle East & Egypt Managing Director Alexandre Tabacoff.
Agthia Senior Commercial Director – Snacking Adham Elsayed said: “When people ask if ‘Dubai chocolate’ is just a passing trend, I tell them it’s here to stay. Just like dates evolved from a commodity into a timeless gifting staple, Dubai chocolate is following the same journey. Take chocolate-dates, for example — once a novelty, now a must-have in every premium gift box. With over 15 years of experience in this space, I can confidently say this is only the beginning.” ✈
