SINGAPORE. Omnichannel retailer KrisShop has revealed a new loyalty programme called KrisShopper, which encourages members to ‘be rewarded with what you love’ through access to post-purchase benefits .
The programme spans four tiers, based on qualifying spend. Members can earn up to four KrisFlyer miles per S$1 (US$0.70) eligible spend and special treats on their birthday. They can also enjoy complimentary services such as shipping and gift wrapping and early access to a range of perks, including exclusive deals, launches and promotions.
An Early Bird Special is also offered.
According to KrisShop, with every membership tier unlocked, KrisShoppers will gain access to additional benefits and can look forward to a shopping experience personalised to their preferences.
KrisShop Chief Executive Chris Pok said: “Over the ecommerce boom in the past two years, we’ve observed a shift in consumers’ online spending, with more leaning towards factors like convenience, value and rewards to make purchase decisions.
“As an omnichannel retailer, it is crucial that we hold the attention of consumers in a fast-changing retail landscape, and KrisShopper is designed to help us do that.
“We want the programme to serve as a touchpoint for regular consumer pulse checks, giving us insight into the habits of our most frequent shoppers, and inspiring loyalty by not just giving these shoppers more of what they love, but rewarding them for their purchases.”
KrisShopper members will be able to enjoy increased earn rates across all KrisShop channels, including KrisShop.com, KrisShop on KrisWorld and Singapore Airlines Group’s lifestyle app Kris+, as well as inflight purchases on Singapore Airlines. Spending across all channels will count towards qualifying spend.
KrisShopper enrolment is free and registration is available on both KrisShop.com and singaporeair.com and existing KrisFlyer members can link their KrisFlyer accounts. PPS Club members who link their account will have their KrisShopper status matched to Ambassador – the highest tier of the programme. Non-KrisFlyer members can sign up for both KrisFlyer and KrisShopper here.
Running from now until 30 June, the KrisShopper early-bird promo offers other benefits including up to 1,000 bonus KrisFlyer miles for the first 30,000 sign-ups. Full details are available on krisshop.com/loyalty.
