Bulgarian tobacco company KT International (KTI) is set to reveal updated packaging and an extension to the Shellpack range for its Corset line, and to preview a new The King SuperSlim, at the upcoming TFWA World Exhibition (Marine Village S14).
As reported, KTI revealed a refreshed Corset line and launched two The King ranges, The King Carbon Core and The King Compact, at this year’s TFWA Asia Pacific Exhibition.
At Cannes, new fashion-inspired packaging design for flatpack and lipstick Corset packs will be featured. The series includes five formats: Mauve, Pink, Menthol, and the most recent additions to the range, Corset One and Corset Pulse (single menthol capsule).
The King SuperSlim range, with a ‘revolutionary’ front flip pack format and a taste enhancement system, is scheduled to launch before the end of the year. The King Centrio has also been upgraded to include a tube filtration system.
The new and refreshed lines are backed by a ‘You Decide’ campaign which, according to KTI, strengthens the brand’s relations with contemporary consumers and “sets the brand into the future”.
