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La Mer has added to its treatment portfolio with the new Intensive Revitalizing Mask, which will be available in travel retail worldwide from September.
The product is said to restore radiance and help skin “bounce back”. The formula features La Mer’s signature Miracle Broth, described as a potent blend of antioxidants and marine actives that work together to help protect against premature ageing.
Other key ingredients include a new Vitality Ferment – a blend of hydrators which help to improve barrier strength – and the new Purifying Ferment – which helps to neutralise free radicals and protect skin from the visibly ageing effects of fatigue, stress and pollution.
To aid the new mask’s efficacy, La Mer has created a complementary calming application ritual that capitalises on the mask’s aromas of grapefruit and mint. Consumers should cup their hands to their face and breathe in three times, before massaging in the mask with circular motions. After eight minutes excess product should be wiped away or massaged in for full absorption. Daily use is recommended.
