UK. The Estée Lauder group has extended its top-end La Mer skincare brand with The Lifting Face Serum & The Lifting Intensifier.
The duo is available now in La Mer travel retail counters worldwide, with the exception of the UK, where it will be launched in January 2005.
The Lifting Face Serum and The Lifting Intensifier are said to immediately and visibly “lift” the skin, as well as restore clarity and brightness.
Both contain the protein-rich blue algae which helps to prevent the premature breakdown of the skin’s structure and encourage the production of healthy new collagen and elastin, according to La Mer.
The Lifting Intensifier has been designed to accelerate the repair of deep facial creases and boost the benefits of the Serum.
Its key ingredient is Azurite, a crystal formed in seabeds that delivers essential oligo-elements to promote the natural development of collagen and elastin networks.
The Lifting Serum should be swept over the face and neck after cleansing and toning. It should be followed by the Lifting Intensifier, which consumers are advised to dot on problem areas (such as between the brows) and smooth in with a light patting motion.
Both products are suitable for all skin types.
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