CHINA. La Prairie is partnering with China Duty Free Group (CDFG) through August with a pop-up at the cdf Sanya International Duty Free Shopping Complex in Haitang Bay.
Dressed in the brand’s signature cobalt-blue hue, the activation introduces travellers to the brand’s latest advancements in caviar science, the Skin Caviar Eye Lift and Skin Caviar The Mist.
Visitors to the pop-up can enjoy an immersive retail experience with features such as the Skin Caviar Claw Machine and Skin Caviar The Mist Zone.
This bespoke offering enhances the exclusivity of the shopping experience, allowing customers to take home a personalised memento from their visit.
A Skin Caviar Eye Lift sculpture, surrounded by a stylish display of golden caviar beads in a bouquet wall, is a standout element.
The sculpture offers a photo opportunity for travellers, while a dedicated photo app helps visitors capture selfies. Guests are encouraged to share their photos on social media to receive exclusive La Prairie gifts.
Introducing two new caviar innovations
La Prairie’s Skin Caviar Eye Lift and Skin Caviar The Mist are designed to redefine skincare routines. The Skin Caviar Eye Lift is infused with Caviar Infinite and Caviar Micro-Nutrients, targeting the skin’s dermal structure and enhancing firmness, while Skin Caviar The Mist offers a refreshing on-the-go skincare solution for travellers.
The Skin Caviar Eye Lift focuses on enhancing the dermal structure around the eyes, aiming to lift upper eyelids, improve firmness, smooth wrinkles and reduce eye bags.
Complementing this, Skin Caviar The Mist offers a versatile skincare solution with an ultra-fine emulsion that refreshes and reenergises the skin, ideal for use throughout the day.
Both products highlight La Prairie’s commitment to combining innovative research with premium skincare experiences. ✈
