AUSTRALIA. Prestige skincare brand La Prairie last month launched a ‘Summer Club’ pop-up exclusively with Heinemann Australia at Sydney Airport. It runs from 10 May until 8 August.
Summer Club guests are invited to discover La Prairie’s latest innovation, Skin Caviar the Mist, the first skincare product to contain caviar. This comes ahead of Skin Caviar The Mist’s global launch, and provides Heinemann customers with an exclusive preview.
The immersive experience allows travellers to take photos at an interactive booth or try out the brand’s signature Art of Perfection hand and arm massage. All registered guests of the La Prairie Summer Club receive a complimentary product sample. ✈
