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The beads are back: La Prairie updates Skin Caviar Liquid Lift with portable 30ml version |
La Prairie is poised to introduce a 30ml limited-edition version of its Skin Caviar Liquid Lift. The anti-ageing serum – first launched in 2012 – features the brand’s signature caviar pearls.
In November the new portable, travel-friendly format will be rolled out worldwide. The product is said to deliver an immediate lifting and firming action. The 30ml presentation is described as ideal for travel, and for gifting to Caviar novices.
Skin Caviar Liquid Lift offers the highest concentration of pure Caviar Extract of the entire La Prairie Skin Caviar collection. It incorporates cutting-edge technology that assures the blending and delivery of active ingredients to achieve the most optimal outcome, according to the brand.
Initially, three distinct formulas – caviar beads suspended in an anti-wrinkle peptide solution, and the Pentapeptide Recovery Complex – are housed in two separate chambers, inner and outer. Upon activation, the chambers opens and the ingredients merge to produce a liquid serum that envelops the skin to deliver a potent dose of firmness and lift in each drop.
The treatment is presented in a cobalt blue pump dispenser bottle complete with display window. The recommended retail price-point is around US$325.
