La Prairie Group has made two senior level personnel appointments to its Board of Directors. As of 1 December 2014, Greg Prodromides became Senior Vice President Global Marketing for the La Prairie brand, succeeding Lynne Florio, who transitioned to a consulting role for the company in the same month. Prodromides, who has been with the brand since 2013, is responsible for the evolution of La Prairie’s global brand equity, strategic positioning and the development of all products and marketing programmes.
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Greg Prodromides and Kirsten Hangarter join the La Prairie Board | |
He has 20 years of experience in the beauty business, on local, regional and global levels. Prior to joining La Prairie, Prodromides was Global Skincare Director for Christian Dior.
As of 1 November 2014, Kirsten Hangarter was promoted to Vice President, EMEA region (Europe, Middle East and Africa), succeeding Pascal Hyafil, who left the company last October. Hangarter, who has been with La Prairie for over 10 years, was previously Business Development Director, EMEA.
Both Prodromides and Hangarter report directly to La Prairie Group President and CEO Patrick Rasquinet. “La Prairie is driven by our passion and our people,” Rasquinet noted. “Both Greg and Kirsten offer extensive global experience and expertise in the luxury skincare sector, and I am confident in the invaluable contributions they will bring to the brand.”
