SWITZERLAND. La Prairie is extending its premium women’s fragrance line, Silver Rain (The Moodie Report.com, 28 October 2004), with three new products.
Launching this month is Silver Rain Bath and Shower Gelée, and Silver Rain Body Veil. The former is said to create a rich, full-bodied lather that gently but thoroughly cleanses skin. It will retail domestically at €85 for 200ml.
The latter is described as a light, soothing, smoothing body lotion. It is priced at €90 for 200ml.
Both products are presented in the signature Silver Rain sculpted teardrop-shaped packaging.
Lastly, in May La Prairie will introduce Silver Rain Shimmer Mist. This is a lighter version of the original edp fragrance. On application, it delivers a discreet shimmer to the skin.
The scent is packaged in an opalescent flacon with a silver raindrop cap. It will be available as a 50ml, priced at €95.
MORE STORIES ON LA PRAIRIE
La Prairie aims to intervene in the ageing process – 06/03/06
La Prairie unveils new Skin Caviar Body Emulsion – 02/02/06
La Prairie revamps its sun care collection – 16/01/06
La Prairie prepares to unleash ageing Intervention – 09/11/05
