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More for men: (l to r) Foam Cleanser, Cellular Revitalizing Eye Gel, Cellular Time Release Moisture Lotion SPF15 and Cellular De-Sensitizing Serum |
SWITZERLAND. La Prairie is stepping up its efforts to further enhance its appeal to male consumers, following point-of-sale feedback which indicates that an increasing number of customers are men.
Similarly, many of the company’s The Art of Beauty spas have reported a rise in demand for treatment regimens designed specifically for male skin.
Masculine concerns frequently include unbalanced skin, acne and blemishes, caused by a high level of oil production, plus a need for protection against daily assaults generated by stress or environmental conditions.
Consequently, the company has earmarked a number of items that are specifically suitable for male consumers. These include:
– Cellular Foam Cleanser
– Cellular Normalizing Serum
– Cellular Purifying Hydro Repair
– Cellular Nurturing Complex
– Cellular Time Release Moisture Lotion SPF15
– Cellular Eye Contour Cream
– Cellular Revitalizing Eye Gel
In addition, The Caviar Collection is recommended for those in search of a little extra luxury, and the Swiss Suncare range for sun protection and tanning.
MORE STORIES ON LA PRAIRIE
La Prairie evolves towards full beauty house status – 24/11/06
La Prairie names new General Manager – 20/11/06
La Prairie poised for second stand-alone opening – 30/10/06
La Prairie and Swarovski sparkle with Silver Rain – 21/09/06
