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The new men’s multi-tasker from Lab Series |
Lab Series Skincare for Men is tapping into the trend for BB creams, with BB Tinted Moisturiser SPF35. It made its debut in selected Asian travel retail doors in December, and is rolling out this month into South Korea and Japan.
BB Tinted Moisturiser SPF35 is described as a multi-functional treatment that instantly improves the skin’s appearance, and helps to maintain those effects, over time. The 10-in-1 formula is designed to deliver immediate improvement in the tone and texture of skin, in addition to hydration, SPF protection and oil control.
“BB Tinted Moisturiser SPF35 is a time-saving skincare essential for the guy who is on the go and cares about maintaining his ultimate grooming routine,” noted Richard Sawyer, International Education Director for Lab Series Skincare for Men. “Men like the idea of having a multi-functional tool that does almost everything. This BB Tinted Moisturiser produces age-defying benefits.”
The formula features state-of-the-art Tagra technology, which is claimed to customise in colour to match all skin tones. It is said to camouflage imperfections, thanks to encapsulated pigment which is released when massaged into the skin, where it quickly dissolves and blends to give a healthy radiance.
Used every day, it delivers a more even tone, brighter skin and a reduction in the look of redness, pores and wrinkles, the brand maintains. In addition the SPF provides protection against UVA/UVB rays, and other environmental aggressors that cause skin to age prematurely.
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