 |
The first official image of the Lady Gaga Fame bottle was previewed on www.littlemonsters.com |
Multi-platinum and Grammy Award-winning artist Lady Gaga has confirmed the worldwide release of her first fragrance, LADY GAGA FAME, in September 2012. Gaga’s first fragrance, released through the Artist’s own Haus Laboratories in association with Coty, is described as the latest breakthrough expression of her creativity.
Featuring innovative technology, LADY GAGA FAME is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance incorporates patent-pending fluid technology.
The fragrance structure is described as a hierarchy of sorts, as opposed to the more traditional pyramid. It features “push-pull technology,” whereby the ingredients interact together to highlight different olfactive aspects of each note at the same time. All of the notes were crafted to work together harmoniously thanks to the complementary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on the skin, Coty maintains.
The juice is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade poison. From this darkness, the fragrance evolves to a sensual accord of opulence, “a fusion of dripping honey, saffron and apricot nectar”. Lastly, there is a light accord – a rich floral layer of crushed Tiger Orchid & Jasmine Sambac. The accords work together to create a fragrance of floral and fruity elements.
Gaga collaborated with key fashion names to create the fragrance flacon. The bottle was designed in partnership with Nick Knight; the ad campaign was directed and photographed by Steven Klein.
“Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA,” declared the artist.
 |  |
The fragrance photos Tweeted by Lady Gaga earlier this week | |
The first official image of the bottle was previewed by “Mama Monster” (Lady Gaga herself) on www.littlemonsters.com
[houseAd]
