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Making memories: The Nice store is the latest to showcase the new duty free concept |
FRANCE. Lagardère Travel Retail has continued the roll-out of its new duty free concept at Nice airport.
Based on four underlying principles, the “next-generation” concept has been implemented at its 955sq m Aelia duty free store located in Terminal 1, where a mix of international and local brands feature.
The first principle is “˜The Art of the Gift’, with the focus on gifting for someone else or for oneself described as the “guiding theme” for the company’s new generation of stores. A gift tower features at the store along with a gift bar & cash desk that offers a wrapping service.
The second principle is “˜Facilitation’, with the aim of making the shopping experience “seamless and unforgettable”. A third principle is “˜Care’, with an exclusive service programme at the heart of a bid to make the customer experience as pleasant as possible.
Finally, ‘Here and Nowhere else’ forms part of a drive to create “memorable, exclusive and astonishing” experiences at the airport. Lagardère Travel Retail says it has created bespoke experiences at Nice inspired by “iconic and exciting features embodying emotions from the region and translated into retail benefits”.
The new concept was debuted in October 2014 at the MP2 terminal in Marseille, with the store at terminal one at Warsaw’s Frédéric Chopin Airport refreshed in May. The roll-out will continue at Luton Airport later this year.
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Photo opportunity: Nao the robot provides entertainment and is a first in the European market |
Highlights of the customer experience at the store include the opportunity to take selfies with a robot, called Nao, who can act as a guide and provide entertainment, in what is a first for the European market.
A Riviera themed bar helps provides Sense of Place, while Champagne Chandelier offers a series of sound and light shows created specifically for the airport.
Le jardin by Fragonard parfumeur highlights the store’s beauty offering, with local fragrances showcased, while services such as express manicures are offered at the Hair & Nail spa by Eric Zemmour.
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Wrapping up: Gifting is an essential pillar of Lagardère’s philosophy for its stores |
Elsewhere, La Scène features interactive games with a wide selection of prize gifts, and the key Côte d’Azur events of each season are also displayed.
An interactive area is the main attraction at Le Whisky Club, where a selection of global whiskies are offered, while the best French wines can be tasted at the Oenomatic display, with Aelia wine experts on hand to assist travellers.
A number of digital services are also offered at the store. Among these are an e-commerce site that includes a pre-order service; iPads which assist sales consultants; and an exclusive CRM programme created for Nice frequent flyers.
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