ROMANIA. Lagardère Travel Retail has opened its latest So Coffee proprietary concept at Iasi International Airport in north-east Romania. The airside 121sq m concession is located close to the security area in the newly built International Terminal 4.
The opening is a remodelled concept, with the predominant darker shades associated with So Coffee having been replaced with navy blue to match the brand’s signature copper-brown details.
The venue offers 56 seats, including a small area for children to play and draw while waiting for flights, and becomes Lagardère Travel Retail’s 13th So Coffee location in Romanian airports.
In addition to freshly ground coffee varieties, the café offers a selection of sandwiches, pastries and other drinks.
So Coffee is present in multiple locations across airports and train stations in Austria, the Czech Republic, France, Poland and Spain.
Lagardère Travel Retail Romania Chief Operational Officer Costin Neacsu told The Moodie Davitt Report: “This new look for the So Coffee brand represents a continuous process for our development team. Our interest is to always position ourselves close to our partners and clients.”
Neacsu also revealed that Lagardère Travel Retail’s bakery concept Bread&Co, well-known in French airports, will soon debut in the retailer’s Romanian airport estate.
Lagardère Travel Retail Romania is present with all three of its business lines (Duty Paid, Travel Essentials, Dining) in most major airports in Romania with brands including Relay, Hub Convenience, Discover and 1Minute.
One of Romania’s busiest airports, Iasi International served over 2.3 million passengers in 2023. 
Note: The Moodie Davitt Report publishes the FAB Newsletter, which features highlights of openings, events and campaigns from around the world of airport and travel dining.
Please email Kristyn@MoodieDavittReport.com for your complimentary subscription.
