BELGIUM. American premium lingerie, fashion and beauty house Victoria’s Secret has unveiled a boutique at Brussels Airport in partnership with Lagardère Travel Retail Belgium.
The opening underscores the ongoing collaboration between the two partners to deliver high-end retail experiences at key international airports.
The move also reinforces Lagardère Travel Retail Belgium’s growing presence across key travel hubs and its partnership with Brussels Airport, reflecting their shared commitment to enhancing passenger shopping experiences.
Lagardère Travel Retail Belgium CEO Nicolas Van Brandt said, “We are thrilled to unveil this new Victoria’s Secret store at Brussels Airport, a brand that perfectly complements our mission to provide passengers with access to world-renowned names in beauty, fashion and lifestyle.
“This opening is a testament to the strong and fruitful partnership we share with both Victoria’s Secret and Brussels Airport.”
Located in Pier A, the store showcases Victoria’s Secret’s best-selling fashion and beauty collections, in a contemporary space designed for shopper convenience.
The offer includes lingerie, sleepwear, accessories, fragrances and bodycare. Fragrance highlights include the Bombshell Eau de Parfum, featuring Brazilian purple passion fruit top notes, Madagascan vanilla orchid at its heart, and a signature peony finish.
This expansion reflects Lagardère Travel Retail’s position as a key pillar of the Lagardère group and bolsters its status as a global travel retail leader, with its established reputation for delivering tailored solutions across key categories, such as travel essentials, duty free, fashion and food services.
With a presence in 51 countries, Lagardère Travel Retail manages more than 4,970 retail locations in airports, train stations and other concessions. Its 2024, its revenue reached €7.6 billion (100% managed). ✈
