SAUDI ARABIA. Lagardère Travel Retail has agreed a contract to operate four new restaurants at Prince Mohammad Bin Abdulaziz International Airport (Madinah Airport) following a tender win.
The dining concepts include Middle East restaurant brand Sawa and three Lagardère Travel Retail international proprietary brands in Marché, Trib’s and So Coffee. All are set to open in the first quarter of 2025.
A contract signing ceremony took place this week, attended by recently appointed Lagardère Travel Retail Saudi Arabia CEO Melanie Guilldou (see our story here) and Sofiane Abdessalem, CEO of Tibah Airports, the Madinah Airport operator.
Guilldou said: “These new openings will complement our existing travel essentials and duty-free stores, extending our presence across three business lines at Madinah Airport and marking a significant step forward for our growth within the country and region.”
Madinah Airport, particularly popular with religious tourists, served 9.4 million passengers in 2023. Development work will raise its capacity to 17 million by 2027. 
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