USA. Lamar Advertising Company, one of North America’s largest outdoor advertising companies, this week announced the acquisition of Alliance Airport Advertising.
The acquisition adds a variety of traditional advertising and experiential displays in five major airports.
Alliance operates airport advertising concessions at Las Vegas McCarran International Airport; Phoenix Sky Harbor International Airport; Salt Lake City International Airport; Portland International Airport; and Bob Hope Airport. With the transaction, Lamar now operates advertising concessions at a dozen airports that serve more than 125 million passengers annually.
“We are thrilled to bring the Alliance team on board,” said Lamar Chief Executive Sean Reilly. “As we’ve gotten to know the airport advertising business over the last several years, we have recognized that it’s a terrific fit within Lamar. Alliance has established powerful relationships with some of the nation’s leading airports, and we look forward to extending their proven operating model to additional airports.”
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(Above and below) Burbank Bob Hope Airport |
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Las Vegas McCarran International Airport |
Shauna Forsythe, who founded Alliance 16 years ago and served as its President and Chief Executive, will lead Lamar’s airport division, to be known as Lamar Alliance Airport Advertising.
“Bringing our two companies together creates a powerhouse for our airport partners,” said Forsythe. “Our expanded footprint will offer airports nationwide the opportunity to experience our personal attention and service, with strengthened sales. We are the alternative. And we’re a good one.”
Financial terms of the transaction, which closed July 1, were not disclosed.
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(Above and below) Phoenix Sky Harbor International Airport |
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Portland International Airport |
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Salt Lake City International Airport |
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