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Héloïse Strass, incorporating Swarovski crystals, is the rhinestone version of Chloé Eyewear’s best-selling model |
FRANCE. L’Amy Group, the leading French producer and distributor of eyewear, has unveiled the Spring/Summer 2010 collection of sunglasses for the Chloé Eyewear brand, focusing on retro styling.
The collection offers a wide range of colours, aiming to bring out the volume and shape of the design as well as the quality of the materials. The common denominator between all the models is a metal rivet on each tip, as seen on all the brand’s fashion accessories.
Chloé Eyewear includes a total of 24 sunglasses models. New lines for Spring/Summer 2010 include:
Belladone: Two small metal stripes are designed to evoke the designs of the 1980s. The frames are said to accentuate the eyes by playing on the different materials at the brow. The opaque acetate brow-bar contrasts with the transparent bottom rim, which aims to give an added touch of light and sleekness. The line comes in two shapes: cat’s eye or squared bottom rim. The lens and frame colours are tone-on-tone.
Héloïse Strass: This is a rhinestone version of Chloé Eyewear’s best-selling model. Swarovski crystal rhinestones are discreetly inlaid in the metal halfcircle and instead of the signature Chloé eyewear rivet at the tip of the temple. The line comes in two shapes: a retro model with a butterfly shape, and a more glamorous model with a rounded, feminine shape. This line is available in six colours.
Abélie: An updated version of the classic Myrte model, the four corners highlight the front of the frame with a cameo look. The mix of milky and opaque effects is a design detail.
Callune: For this acetate range, forms and volumes have a vintage touch. A small gold metal star, like jewellery, appears on the lenses. A discreet Chloé logo is engraved on the metal trim on both temples, while rivets are used as a signature detail on the temple tips. The two models have two different shapes: one large bridge and rounded oversized retro, and another with a keyhole bridge and an oversized retro shape. Each model is available in four colours.
For details on Chloé Eyewear, e-mail Alexandra Vives on alexandra.vives@lamygroup.com Visit www.lamygroup.com
