US. The Lancaster Group is preparing to introduce the new women’s fragrance from designer Marc Jacobs. Marc Jacobs Blush, which makes its debut in the US this month, will be rolled out globally from February 2005.
Interestingly, the fragrance launch will be complemented by a limited-edition colour cosmetics collection, indicating that make-up may well be an option for Jacobs and the group further down the line.
Like his first fragrance, Blush was inspired by the designer’s affinity for flowers, in this instance jasmine, which grows in his Paris garden. “It [jasmine] is a smell of simple and intense glory,” commented Jacobs. “I feel a connection exists between this rich flower and the innate power of femininity”¦A woman who is blushing is beautiful and seductive.”
Described as dreamy, warm, demure and sweet, the juice – created by Steve De Mercado of Fragrance Resources – opens on notes of jasmine nectar, jasmine fresh air accord and Italian bergamot. The heart features star jasmine, jasmine breeze accord, pink freesia, orange flower and Japanese honeysuckle; the base pink musk, cashmere wood and sandalwood.
The fragrance flacon was designed by Lancaster’s Chad Lavigne. A broad glass rectangle, with rounded corners, it is an opaque peach colour, topped with a tall silver cap. The outer carton is also silver.
The Blush fragrance range comprises a 15ml perfume and 30ml, 50ml and 100ml edp sprays. The body ancillaries are a 300ml Body Cream, a 200ml Body Lotion and a 200ml Shower Wash.
The colour collection features a pink lip gloss, a clear mascara, a face powder compact and an edp rollerball. The four-sku set is presented in a metallic silver bag
The launch will be supported by a print campaign featuring model Guinevere. Art directed by Oliver Van Doorne, and shot by David Sims, it depicts her reclining on a chaise longue, wrapped in a silk chemise.
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