ARGENTINA. Lancaster, part of Coty, has partnered with Avolta to exclusively launch its suncare, photoageing and skin protection lines in Argentina travel retail, underscoring the brand’s strategic expansion in the region.
Travellers in Argentina’s major duty-free locations can now shop Lancaster’s signature collections, including the Sun Beauty, Sun Perfect and Golden Lift lines which launched in November. These products blend advanced sun protection with repair-focused skincare, reflecting Lancaster’s 75-year legacy in photoprotection and photo repair.
This launch is part of a broader expansion strategy targeting flagship airports across Latin America. Lancaster has also recently opened in Uruguay, with Brazil and Chile – key markets for the brand – to follow.
Lancaster’s offerings incorporate its proprietary Full Light Technology, addressing 100% of the sun spectrum including UVAs, UVBs, visible light and infrared rays. The Lancaster Sun Care line is designed to tackle skin concerns related to sun exposure such as dark spots, wrinkles and skin sensitivity.
The Sun Beauty range focuses on offering optimal sun protection. This line is designed for travellers seeking lightweight textures, while providing sun protection and creating a healthy golden tan.
The Sun Perfect range bridges the gap between suncare and anti-ageing skincare, offering hybrid products designed to protect while addressing visible signs of ageing, such as wrinkles, dark spots and loss of firmness.
It is formulated with photo-protection and repair technologies, including the brand’s Full Light Technology, Anti-Aging Technology, Sun Repair System and Glow Booster Complex. Highlights include the Sun Perfect Sun Illuminating Cream and the Sun Perfecting Fluid SPF 50.
The Golden Lift line represents Lancaster’s most advanced anti-ageing skincare range, aimed at restoring elasticity, firmness and volume to photo-aged skin. Combined with an exclusive retinoid blend safe for sensitive skin, the formula lifts, sculpts and smooths without sensitising the skin.
“We are thrilled to partner with Avolta to introduce Lancaster in Argentina, offering consumers an unparalleled experience across sun protection and skincare,” said Coty SVP Global Travel Retail Guilhem Souche.
“We want our products to be a part of everyday life for everyone, catering to all skin types and needs, providing skin repair and UV protection powered by breakthrough technologies and decades of expertise.” ✈
*Source: In total, five European (FR, DE, UK, IT and ES) prestige markets and brands. In value & units, 2017 to YTD June 2024. Circana Group L.P/BeautyTrends.
