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Lancaster unveils the new Davidoff Summer Fizz collection. Also on show at the launch were the new Cool Water Game and Joop! Beach Clubbing Photos by Rebecca Mann |
UK. Lancaster Group chased away the January gloom with the unveiling of the new Davidoff Summer Fizz collection in London.
Described as “ice-cool, citrus-crisp and fizz-fresh”, the collection comprises limited-edition summer versions of Cool Water, Cool Water Woman, Cool Water Deep, Davidoff Echo and Davidoff Echo Woman.
Each fragrance retains its unique personality, according to Lancaster, but has been updated with a dash of citrus and mint in the top notes.
To complement the revamped juices, each fragrance is presented in updated packaging. The flacons are frosted, with a colourful citrus motif that is echoed on the outer cartons.
Also on show at the launch event was the new Davidoff fragrance duo, called Cool Water Game (The Moodie Report.com, 12 January), and the new seasonal line from Joop! and Joop! Jump, called Beach Clubbing.
All fragrances in the Davidoff Summer Fizz Collection are available as 100ml/125ml edts, priced domestically at around £25. These will be complemented by 200ml shower gels.
The products will begin rolling out in travel retail from this month in Europe, Asia and Central and Latin America.
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