FRANCE. Lancaster has introduced a new lipstick line, called Rouge Mattitude, into European travel retail.
As its name suggests, the formula delivers a matte effect, in conjunction with long-lasting, comfortable coverage.
Described as easy to apply, Rouge Mattitude is said to impart an intense, even colour from the very first coat. The lipstick texture is said to be light yet creamy, thanks largely to “spherical collagen spheres” which help to maintain water, moisturise lips and deliver a cushioning “volume” effect.
Rouge Mattitude also incorporates free radical protection in the form of its Mediterranean Complex. Exclusive to Lancaster, this comprises apricot kernel oil, lycopene and Vitamin E.
Available in 14 shades, the lipstick is presented in matte satin gold-coloured packaging, crowned with Lancaster’s signature “drop of liquid sunshine” motif.
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