FRANCE. L’Oréal Travel Retail teamed up with Extime Duty Free (the joint venture between Lagardère Travel Retail and Groupe ADP) on Lancôme’s Beauty Never Stops pop-up campaign at Paris Charles de Gaulle Airport (CDG).
The activation, which ran from 1 July to 10 September, invited travellers to indulge in a curated Parisian beauty experience that combined luxury, personalisation and entertainment. The central display featured Lancôme’s hero fragrances, skincare and makeup lines, creating a seasonal beauty hub for summer travellers.
At the forefront of the campaign was Lancôme’s La Vie Est Belle fragrance. Other highlights included UV Expert, a skincare essential for sun protection alongside a selection of vibrant makeup products, including bronzers and palettes.
These products formed a comprehensive beauty offering, catering to travellers’ needs for both every day and holiday beauty essentials.
The Beauty Never Stops campaign incorporated a strong retailtainment element. Travellers could capture memorable moments at a photo booth with an Eiffel Tower backdrop, providing a personalised touch to their journey.
Renowned French fashion illustrator Marc-Antoine Coulon designed exclusive Parisian-themed postcards, offering travellers a keepsake to send to loved ones or take home as a souvenir of their travels.
Adding further depth to the experience was the personalised Paris Summer Guide. This interactive, phygital offering invited travellers to answer a series of questions, resulting in a bespoke city guide packed with hidden Parisian gems and tailored beauty advice from Lancôme. This innovative feature also brought Marc-Antoine Coulon’s fashion illustrations to life.
Exclusive gifts further enhanced the campaign, with travellers receiving a stylish summer bag that embodied Parisian style and elegance.
Lancôme’s Beauty Never Stops campaign was fronted by celebrated singer-songwriter Aya Nakamura, known for her bold and vibrant persona. Her involvement and youthful energy were showcased via large scale digital screens throughout the airport, resonating with Gen Z travellers and enhancing the brand’s appeal to this younger audience. ✈
