Lancôme has further extended its pillar La Vie Est Belle feminine fragrance with a new edt version. It will be available in travel retail worldwide from March.
The original scent was launched in 2012, following a press event in Saint Jean Cap Ferrat, attended by the fragrance face Julia Roberts.
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Lancôme adds a new edt version to its La Vie Est Belle fragrance collection |
The new edt juice, composed by Anne Flipo and Dominique Ropion, retains the original’s gourmand signature, enhanced with magnolia essence and iris pallida.
The fragrance flacon, created by Catherine Krunas, has been reworked with new, elongated lines and is adorned with a white organza ribbon. The original packaging was itself inspired by a fragrance bottle created by Lancôme in 1949, entitled le sourire de crystal (the crystal smile).
Actress Julia Roberts will once again feature in the new ad campaign, photographed by Carter Smith.
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