HONG KONG. Scental Travel Retail Asia Pacific (L’Oréal), in partnership with JCDecaux Transport, has rolled out a wide-scale advertising campaign for its Lancôme brand at Hong Kong International Airport.
The all-round campaign featuring Lancôme Génifique utilises the new Bulkhead Lightboxes, which dominate the West Hall duty free area right before the points of sale.
Supported by various interior and exterior advertising formats, the three-in-a-row lightboxes were designed to deliver head-on visual impact to targeted passengers.
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JCDecaux’s new Bulkhead Lightboxes at HKIA’s Departure West Hall duty free area |
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Portrait free standing lightbox at the Departure Area right after immigration |
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Portrait exterior billboard gets prime exposure from traffic heading to the airport terminals |
Scental Travel Retail Asia Pacific General Manager Olivier Dubos said: “The new lightboxes are extremely visible. It is an amazing way to convey a strong message of Lancôme up to the time the passengers hit the duty free stores. The result is far more effective than we expected.”
JCDecaux Transport (Hong Kong) General Manager Shirley Chan added: “JCDecaux is committed to constantly reinvent our airport advertising platforms to provide our clients with the best possible media to reach their audience.
“We are very pleased to have this great opportunity to once again work with Scental on their new advertising campaign at our prime advertising sites at Hong Kong International Airport.”
