Lancôme has created a new formula for its Advanced Génifique Serum. It will be available worldwide at the end of August, with a major launch in travel retail coming soon.
The launch of the new serum coincides with the tenth anniversary of the original Advanced Génifique, which has sold over 25 million bottles worldwide.
The new formula is the culmination of 15 years of microbiome research — and delivers essential resources such as sugars, amino acids, and lipids to help protect, regulate and repair skin. The prebiotics provide a vital source of nutrients for microbiome bacteria, while the probiotics provide overall skin health benefits.
A ground-breaking beauty discovery The microbiome is a symbiotic living ecosystem of microorganisms in human skin, which is vital in maintaining the skin’s natural defences and regenerative qualities. When one’s microbiome is balanced, the skin is able to protect, regulate, and repair naturally. |
Lancôme said that microbiome research is the future of the skincare and cosmetics industry. The company has invested heavily into research, exploring the relationship between the microbiome and skin quality. The research team consists of 50 experts from different scientific fields.
“We know that microbiome science is a promising new field of research, that has the potential to offer endless possibilities in terms of our overall health and skincare,” said Lancôme International Global Brand President Françoise Lehmann. “That’s why we are very proud to launch the new Advanced Génifique, which harnesses microbiome science and the research conducted by our own teams, in collaboration with the world’s leading scientific experts,” she added.
The research team discovered that the skin’s microbiome changes as people age, and that it can also be compromised, especially for people living in polluted environments. Using this knowledge, Lancôme developed a formula that specifically targets the microbiome to create the new Advanced Génifique Serum.
The new formula was tested on over 4,000 women across four continents — and the results of the trials have been positive, said the brand owner. Results indicated that the serum improved skin barrier functions and natural skin recovery by +77%, and strengthened skin by +82%. After using one bottle of the new serum, 85% of women said their skin felt rejuvenated, while others noted improvements in radiance, fine lines, wrinkles, evenness, smoothness, elasticity and firmness.
