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Lancôme’s new moisturiser, Bienfait Multi-Vital, contains a cocktail of vitamins and micro-nutrients to nourish the skin |
FRANCE. Lancôme has unveiled a new skincare treatment called Bienfait Multi-Vital. It will be launched into Europe and the Americas from April. It will retail domestically at about €48.
Described as a complete daily moisturiser, Bienfait Multi-Vital contains a cocktail of vitamins and micro-nutrients (known as VitaNutri 8) to help hydrate skin and “power up” its natural defences.
This complex includes vitamins Cg, E and B5; zinc, copper and magnesium; and the essential fatty acids Omega 3 and 6.
Bienfait Multi-Vital also incorporates an environmental shield, including UVA and UVB sun protection, plus an anti-pollution and anti-free radical effect, according to Lancôme.
The result, the company claims, is skin that is hydrated, strengthened and protected.
Bienfait Multi-Vital will be available in three versions: a fluid for all skin types, with an SPF30; a cream for all skin types, with an SPF15; and a richer cream formulation for dry skins, also with an SPF15.
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