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The new Trésor Eau de Parfum Lumineuse |
Lancôme has extended its pillar Trésor fragrance with two new versions: Trésor Absolu de Parfum and Trésor Eau de Parfum Lumineuse. They will be available in travel retail this autumn. In addition, Lancôme has created a new communication campaign for the brand, featuring actress Penélope Cruz.
The latest expression of Trésor, Trésor Eau de Parfum Lumineuse, is said to offer a new and fresh sweetness, offset by a violet praline note. It was composed by Dominique Ropion.
The heart combines Damascene Rose with Violet Leaf Absolute, cut with a crisp blackcurrant accord. Vanilla, musk and woods form the base.
Trésor Absolu de Parfum is a more flamboyant version of the original, with accentuated floral and amber accents. Damascene Rose and Rosa Centifolia dominate the juice, paired with jasmine, patchouli and benzoin.
Each new fragrance is presented in a revamped version of the original packaging. Trésor Eau de Parfum Lumineuse sports a delicate pink colour-scheme, while Trésor Absolu de Parfum is housed within a black, lacquered bottle.
The new Trésor ad campaign was shot by director Rob Marshall. It features Cruz – the face of the fragrance since 2010 – and a boxer, played by model Ilay Kurelovic.
[houseAd5]
