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The new Primordiale duo from Lancôme | |
FRANCE. Lancôme has revamped its Primordiale anti-ageing range, introducing a new treatment duo. Primordiale Cell Defense Serum and Primordiale Skin Recharge began rolling out in European and Americas travel retail this month.
The formulas harness Lancôme’s latest oxidation findings, and are said to cross another boundary in the fight against cutaneous ageing. Both products are aimed at women over 30 and are suitable for all skin types.
Primordiale Cell Defense Serum is described as the first twin performance serum that both protects and perfects skin by blocking 99%of oxidative aggressions – one of the key factors responsible for cutaneous ageing.
Meanwhile, Primordiale Skin Recharge Day Cream contains Biotin, to recharge cells with energy, and an anti-pollution agent combined with an SPF15 for optimal protection.
Regular use leaves skin hydrated, radiant and smoother, with a significant decrease in wrinkle appearance, according to Lancôme.
To complement the new duo, Lancôme has created a day care fluid, night cream and eye and lip contour products, plus a range developed specifically for Asian skin.
Primordiale Cell Defense Serum retails domestically at €60, Primordiale Skin Recharge at €68.
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