CHINA. The 2024 China Perfume & Fragrance White Paper, a collaboration between Eternal Group, dsm-firmenich and Ipsos, was launched this week during the Eternal Marketing Conference (4-6 September) in Suzhou.
The launch event on 4 September attracted hundreds of industry professionals, business partners, media representatives and fragrance enthusiasts from across the globe, with thousands of participants joining the event online.
Eternal Group said the comprehensive report marks a critical advancement in the understanding of China’s evolving perfume and fragrance landscapes.
The White Paper is the result of a strategic partnership with leading experts and brand leaders in the global fragrance industry. Eternal Group said the 2024 edition upholds the rigorous standards of objectivity and precision that have defined previous works, expanding its focus from the perfume market to encompass a broader spectrum of fragrances and the emerging olfactory economy.
Eternal Group said it is committed to driving innovation and excellence in the industry in response to diverse market trends and shifting consumer demands.
Eternal Group CEO Chole Lam (pictured third from right below) emphasised the promising trajectory of the Chinese perfume retail market, commenting: “We anticipate robust growth over the next five years, fueled by a transformation in consumer preferences.
“As Chinese consumers increasingly seek a balance between internal satisfaction and external validation, it is imperative for brands to innovate continually. By fostering deeper connections with consumers, we can achieve mutual growth and development.”
“As Chinese consumers increasingly seek a balance between internal satisfaction and external validation, it is imperative for brands to innovate continually. By fostering deeper connections with consumers, we can achieve mutual growth and development.”
Eternal Group was established in the 1980s in Hong Kong SAR, China and has grown into a powerful omnichannel beauty and eyewear company. ✈
