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La Vie en Rose |
Champagne house Lanson has launched the fourth Pink Label limited edition for 2015 – called “˜La Vie en Rose’ – in a high profile promotion at Paris Charles de Gaulle Airport S4.
The launch is being supported by merchandising units decorated with cherry blossoms and visuals that encourage travellers to “˜take a picture with Lanson’.
Described as “more audacious, creative and original than all previous Pink Label editions”, La Vie en Rose is decorated with the iconic Lanson crosses and the slogan, “˜The Perfect Start’.
Each bottle is being sold with a pen that is tied around the neck with gold lace, allowing customers to inscribe the name of the person they are gifting the bottle to. It is also available in a gift box containing the bottle, pen and two branded Champagne glasses and postcards.
La Vie en Rose has a recommended selling price of €40 per bottle and €60 for the gift box, and is available until the end of 2015.
Lanson Champagne Export Director Olivier De La Giraudière said: “We are delighted to have released the fourth edition of our iconic Lanson Pink Label. We have seen so much success with the past three Pink limited editions that we knew we had to extend the range.
“At Lanson Champagne we are always looking for new and innovative ways to ensure that our products are unique and stand out from the crowd – La Vie en Rose certainly achieves this. 2015 is a very exciting year for us, and the launch of La Vie en Rose is just the beginning.”
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The promotion at Paris Charles de Gaulle Airport features merchandising units decorated with cherry blossoms and visuals that encourage travellers to “˜take a picture with Lanson’ |
