L’Eau Bleue d’Issey pour Homme unveiled in major travel retail launch

FRANCE. In 1994, Issey Miyake introduced his first fragrance for men.

Now, ten years later, his second expression of masculinity has arrived. We have the pleasure to help you discover:

L’EAU BLEUE D’ISSEY POUR HOMME

Mysterious

Luminous

Warm

Generous

Let immerse yourself in blue”¦

BLUE

This is a story of mystery, of shadows and colours that come together in watery depths”¦

This is the blue Issey Miyake, indefatigable pioneer, chooses to reveal. The emotional and chromatic expression of a world covered under myriads of skies.

And so a new shade is born, unique in contemporary design”¦ and with it, an equally innovative and captivating fragrance.

WATER

Then of course there is water. Water, the source of all things – perhaps even more so for Miyake than for others.

L’Eau Bleue d’Issey pour Homme is the infinity of water.

L’Eau Bleue d’Issey pour Homme – an aromatic, woody and enveloping fragrance

THE FRAGRANCE

In the soft ambient air of early morning you perceive the scents awakening from a rested earth, imperceptible once the day unfolds.

The suave effervescence of mandarin trees, the aromatic note of rosemary and lemon grass, the rustle of star anise, a drop of resin released by an elemi bark”¦

Next come the flowers – all too rare in a man’s fragrance. True rose de mai, so natural it seems almost wild. Palma Rosa, its geranium family cousin. And nasturtium, discreetly veiled by grasses, wound around the piquant vivacity of ginger, peppery as crisp watercress.

And then, when the blue is almost at the edge of the prism, other embraces beckon, their essential warmth and tenderness completing the composition. Exhalations between hay and moss of barely moist patchouli and deep-rooted sandalwood, joined by notes of ambrette, melding the scent of leather and skins.

THE BOTTLE

The Eau Bleue d’Issey pour Homme bottle is a manifesto, revealing the designer’s creative covenant, his convictions and visionary inspiration. And his uncompromising standards. A true work of creation.

Immerse yourself in the water”¦

Close your eyes. Touch. Breathe in. Smell”¦ and feel. The sensorial spiral envelopes your skin. Let yourself be led down an unknown path, drawn note after note to each new discovery. Warmth and freshness become one”¦ impalpable perception becomes intimate certainty..

It surrounds you, bathes you, pampers you in well-being. Uplifts and transports you. And blue becomes the only truth. The colour of the world.

L’EAU BLEUE D’ISSEY POUR HOMME

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