Lego makes store debut at Lisbon Airport with Portugal Duty Free

The store caters to all ages, highlighting the Lego universe with a focus on creativity and innovation

PORTUGAL. Portugal Duty Free today opened the first Lego store at Lisbon Airport. The 82sq m outlet in Terminal 1 features a Lego mosaic at the entrance, inspired by the capital city. 

Portugal Duty Free is a partnership between Vinci Airports company ANA Aeropuertos de Portugal and ARI.

The new store offers a wide selection product selection including classics such as Lego City and Lego Friends, as well as popular collections such as Harry Potter, Star Wars, Marvel Super Heroes and Lego Technic.  

This opening supports Portugal Duty Free’s strategy to expand the range of stores at Lisbon Airport, providing an accessible experience for all ages and enhancing the airport as a shopping destination for passengers. 

Portugal Duty Free Purchasing Director Ana Sara Ferreira said: “We are delighted to inaugurate the first Lego store at Lisbon Airport, a space that combines the vibrant spirit of Lisbon with the creative magic of the Lego brand.  

The product display includes phygital features such as a digital screen and Lego model

“This partnership reinforces our dedication to providing passengers with a unique and memorable shopping experience.  

“The store offers a diverse selection of products and collections from the brand, designed to satisfy tastes and ages of all those who visit us at Lisbon Airport.” 

Lego Group Head of Travel Retail Development Annette Rosendahl commented: “We’re thrilled about the latest Lego airport store. It’s the first Lego store at an airport in Portugal, in partnership with Portugal Duty Free.  

“We are delighted to have the opportunity to offer passengers at Lisbon Airport a fun and memorable experience in the Lego store.  

“Our mission is to inspire and develop the builders of tomorrow and this Lego stores offers an immersive experience for all travellers to engage with our brand.” 

ARI Global Buying Manager Confectionery, Souvenirs & Toys Deirdre O’Carroll added: “The new Lego store is another example of how we are creating an unrivalled airport shopping experience at Lisbon Airport.  

“Together with the Portugal Duty Free team and Lego Group, we are bringing the excitement and joy of travel retail to life for passengers of all ages – part of ARI’s commitment to delivering Joy On Your Way across our global estate.” 

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