The Lego Group has partnered with BBC Studios to unveil its first Lego Technic Top Gear Rally Car. The app-controlled model is a Grand Touring (GT) Rally car model, which will be available globally from 26 December with a US$129 RRP.
Lego Technic designers joined forces with the team from the iconic motoring show to co-design the body of the car, which incorporates 463 Lego elements, and its accompanying stickers.
The model is remote controlled via the Lego Technic Control+ app with functions including steering, multi-touch control and gyro control, as well as different challenges and achievements to deliver a “thrilling, immersive play experience”. The car comes with one large motor, an XL motor and a Bluetooth-controlled smart hub.
BBC Studios Head of Licensing Jason Easy said: “It’s exciting to have collaborated with Lego on this and it’s a very natural fit for the Top Gear brand. The Lego Technic Top Gear Rally Car is the result of several months’ hard work from the Lego and BBC Studios teams and we can’t wait to see it on the shelves soon.”
Lego Technic Marketing Director Niels Henrik Horsted commented: “We are really excited to finally reveal the app-controlled Lego Technic Top Gear Rally Car. The car offers a challenging build for ages nine-plus, who are into authentic play and intrigued about how things work. The Control+ app gives an extensive play experience with several different play modes and exciting challenges.”
The family-owned Lego Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from two Danish words Leg Godt meaning Play Well. Lego’s mission is to inspire and develop the builders of tomorrow through the power of play. Its Lego System in Play, with a foundation in Lego bricks, allows children and fans to build and rebuild anything they can imagine. |
