Belgian confectioner Leonidas is poised to unveil its Destination Collection as well as its Baton multipack at the TFWA Asia Pacific Exhibition in May (stand D31).
The Singapore edition gift box, the first to be previewed from the Leonidas Destination Collection, features Merlion, the half-lion and half-fish national icon of Singapore.
Four other colourful 230g gift box designs for Hong Kong, Amsterdam, Brussels and London are available for shipping, with further national designs planned for later in the year, said Leonidas.
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Hover over the image with our unique Moodie Magnifier to view the Singapore edition gift box in greater detail |
The travel-exclusive Destination gift boxes each contain an assortment of 19 alcohol-free dark, white and milk chocolates, including traditional pralines, ganache pralines and caramel chocolates.
Leonidas will also be showing its newly created multipack of chocolate ‘Baton’ bars in Singapore. The brand said it developed the multipack in response to positive feedback from retailers at the TFWA World Exhibition last year when they tried the individually-wrapped batons.
Why have one when you can have five? Leonidas said retailers were “very impressed” with the launch of the individual Batons in Cannes |
Comprising five individually wrapped 50g batons, the multipack includes dark chocolate raspberry, dark chocolate with coffee flavoured praliné, milk chocolate with hazelnut praliné, white chocolate with crunchy mocha pearls and milk chocolate with salted butter caramel made with Isigny butter flavours.
The new Baton multipack will sit on-shelf alongside the Leonidas Chocolate Tablet multipack, which has a refreshed design, containing two 100g tablets of milk chocolate and dark chocolate (70%).
Leonidas Baton multipacks will be available for shipping from May 2016.
For more information, please contact Leonidas Travel Retail Manager Nelly Sannwald at: nelly.sannwald@leonidas.be.
