HONG KONG. Shiseido’s leading Beauty Specialist Mika Kadoya was on hand last Thursday as DFS and Shiseido celebrated the worldwide launch of the DFS-exclusive Ultimune collection at T Galleria Beauty by DFS in Causeway Bay.
Ms Kadoya showed customers the Japanese beauty house’s skincare rituals and latest make-up trends. She also demonstrated how the DFS-exclusive Ultimune and White Lucent Power Bright Set produces “glowing and luminous” skin.
Ms Kadoya belongs to an elite group of ‘Shiseido Beauty Specialists’, selected from 11,000 Beauty Consultants in Japan. Educated at the Shiseido Beauty Academy for three years, she finished top of the intake.
The Ultimune and White Lucent Power Bright Set features the Ultimune Power Infusing Concentrate (50ml), White Lucent Luminizing Infuser (150ml) and the White Lucent Multi Bright Night Cream (50ml), all at a 15% saving compared with the individual units’ purchase price.
The Ultimune Power Infusing Concentrate is claimed to enhance the skin’s inherent multi-defensive power against signs of aging, environmental factors and daily stress. The skincare routine then continues with White Lucent Luminizing Infuser and White Lucent Multi Bright Night Cream to target discoloration problems, including signs of spots, dullness and irregular skin tone.
To celebrate the launch of the exclusive set, Shiseido will share beauty lessons until the end of month with DFS customers through an interactive digital photo installation at T Galleria Beauty by DFS, Causeway Bay; T Galleria by DFS, Hawaii and DFS, Hong Kong International Airport.
Customers can personalise and share their own digital origami butterfly at the interactive booth, and receive a printout replete with Shiseido beauty tips.
Throughout February, customers who spend HK$1200 (US$155) on Shiseido products at DFS locations globally will enjoy a special gift with purchase, including an exclusive pouch with a bonus Ultimune Power Infusing Concentrate (10ml).
In addition, DFS LOYAL T members can enjoy exclusive beauty lessons from Shiseido beauty specialists in Hong Kong and Hawaii as well as additional gifts with purchase.
[Click to view the 2017 Ultimune Power Infusing Concentrate TV commercial featuring Yuka Mannami].
