California-based wine, spirits and beer producer LeVecke Corporation has sealed a distribution partnership with Monarq Group.
Effective from 4 May, the new collaboration sees Monarq become exclusive distributor for LeVecke spirits and ready-to-drink (RTD) products in Latin American and Caribbean domestic and duty free markets, as well as in US duty free.
Monarq Group CEO Robert de Monchy said: “We are excited to work with a like-minded partner such as LeVecke, further enabling our mission to bring our customers innovative, quality-driven brands, created with purpose and passion.
“LeVecke has deep roots in the business of craft spirits, as farmers, distillers, and blenders. With our complementary portfolios there are numerous options for expansion.”
Monchy highlighted LeVecke’s innovative Pau Maui vodka, which is distilled in Hawaii from pineapples, and LeVecke’s strong offering in key trend and growth categories such as RTDs, including the Californian cocktail brand Beagans 1806 and Three Birds Hard Seltzers.
LeVecke CEO Neil LeVecke added: “We are glad to expand our branded portfolio globally to the Caribbean and Central and South America. These markets are a key part of our growth strategy and are also a perfect match, particularly for our emerging environmentally and culturally conscious brands.
“We also could not do it without great partners. Monarq Group is an unparalleled leader in the region and is truly committed to growing our brands.”
Based in Southern California, LeVecke Corporation remains an independent family-owned company since William LeVecke and his sons, Reed and Neil, founded it in 1949. Its niche and premium wine, beer and spirits are sold across the USA, Asia, Canada, Mexico, Europe and now in Latin America, the Caribbean and US duty free. The company said its partnership with Monarq is “consistent with LeVecke Corporation’s strategy of growing and expanding the branded and craft side of their business worldwide”. |
LeVecke boasts a strong sustainability policy, collaborating with Monarq Group was a Silver Partner of the recent Summit of the Americas – A Virtual Experience. Its portfolio includes Jack Daniel’s, Heineken, Asahi Group, Woodford Reserve, Herradura, Licor 43, Lucas Bols, Fernet Branca, Bollinger Champagne, Seagram’s Escapes, Barbancourt and Gosling’s Rum, among others.
Monarq Group’s views on digitalisation, premiumisation and the rise of the ‘hybrid’ travel retail model were revealed in a recent interview with The Moodie Davitt Report.
