BELGIUM. Ukrainian vodka brand Nemiroff has collaborated with Lagardère Travel Retail to unveil a pop-up unit at Brussels Airport.
This launch marks Nemiroff’s debut in the Belgian market, with Brussels Airport a key European gateway that serves over 26 million passengers annually.
Nemiroff CEO Yuriy Sorochynskiy commented: “Brussels Airport is the ideal setting for introducing LEX by Nemiroff to a global audience.
“This activation represents a new chapter in our journey to bring exceptional Ukrainian craftsmanship to the world’s most discerning spirits enthusiasts.”
According to the brand, LEX by Nemiroff represents the pinnacle of its expertise in vodka craftsmanship.
Nemiroff has secured a prime location in the Lagardère Travel Retail store to engage premium spirits audience in a competitive space.
Sorochynskiy added: “We are thrilled to partner with Lagardère Travel Retail to bring LEX by Nemiroff to such a vibrant and strategic location.” ✈
In an exclusive interview with The Moodie Davitt Report during the 2023 TFWA World Exhibition & Conference, Nemiroff CEO Yuriy Sorochynskiy discussed the launch of LEX by Nemiroff, an ultra-premium vodka with a distinctive concept and packaging that symbolises Ukraine’s indomitable spirit and its fight for freedom
