MALAYSIA. Malaysia Airports Holdings Berhard (MAHB) is celebrating the return of the ‘Licence to Win’ airport shopping campaign from 1 July to 31 December 2024 across its airports.
This year’s edition offers shoppers the chance to win up to MYR1 million (US$214,000) worth of shopping vouchers, along with other prizes.
Shoppers can participate in the campaign by spending a minimum of MYR350 (US$77) per receipt across participating airports. A maximum of two receipts can be presented on the same day to qualify for one entry. Additionally, spending at any Eraman store will earn double entries.
Participating airports include Kuala Lumpur (KLIA) terminals 1 and 2, Penang, Kota Kinabalu, Langkawi and Kuching international airports.
The campaign is designed to boost spending across the airports with the prizes also directly boosting tenant sales.
The competition includes a MYR1 million shopping spree grand prize for the main winner. Also up for grabs are shopping sprees worth MYR50,000, MYR30,000 and MYR20,000.
There are four monthly prizes of MYR2,000 shopping sprees and a bonus offering of a MYR10,000 shopping spree exclusively for entries from Penang, Kota Kinabalu, Langkawi and Kuching international airports.
In 2019, the Licence to Win campaign recorded a +27% increase in sales, surpassing MYR178 million (US$38 million).
Previous years saw supercars such as Lamborghinis, Aston Martins and McLaren 570S Coupes as grand prizes.
The 2024 campaign’s aims include a sales target of MYR201 million (US$43.1 million), a +12.9% increase from 2019.
In the past year, MAHB has enhanced its retail offerings, creating an immersive shopping environment for both travellers and locals. Strategic initiatives have empowered retailers, facilitating increased sales and engagement.
Highlights include Jamie Oliver, which made its Malaysia debut with MAHB; and airport-first concepts such as Din by Din Tai Fung and Kyochon. Luxury retailers including Bulgari and Hugo Boss further elevate the shopping experience, making the MYR1 million grand prize particularly attractive.
A diverse F&B offering at KLIA
MAHB has transformed several of its airports into vibrant shopping and lifestyle destinations. The company has revealed a diverse food & beverage offer across its airports, catering to a range of palates and designed to enhance the overall travel experience. The focus is on diversity, affordability and exclusivity.
KLIA has recently welcomed a variety of international restaurants, including Hard Rock Cafe, Jamie Oliver, Taco Bell, Noodles, illy Caffè, The Loaf, Kyochon, Jibby Chow, Serai, O’Briens, Taste of India, Flight Club Signature, Din by Din Tai Fung and Kitchen by Openhouse.
A strong focus on hospitality and experience
KLIA has also recently welcomed the Plaza Premium Lounge and Global Lounge, highlighting MAHB’s strong focus on the key role that lounges play in the passenger experience.
The company has invested significantly in future-proofing its lounge strategy by collaborating with renowned operators such as SSP/TFS and Plaza Premium Group.
Travellers with long transit times benefit from wellness services and transit hotels such as the Capsule Transit Airport Hotel, the Sama Sama Hotel KLIA and the Kepler Transit Hotel.
Terminal 2 passengers can enjoy spa experiences at Be Relax, including chair massages, nail treatments and massages. Family-friendly activities include the Travel Club Lounge with a virtual-reality golf activity and children’s play areas.
Malaysia Airports Senior General Manager Hani Ezra Hussin commented: “We have launched many other initiatives to improve passenger experience. These include premium bus shuttle services, fast-track services, self-service check-in kiosks/luggage drop-off and the STARdesk platform that streamlines customer feedback.
“These services are designed to make the passenger journey smoother and more enjoyable.”
Hussin noted the airports’ strategic layout, which aims to make navigation easier for visitors. With its vibrant offerings, strategic planning and collaborations, MAHB seeks to transform local airports into sought-after destinations, even for Malaysians not venturing abroad. ✈
