SINGAPORE. Specialist travel retail marketing agency Lightfoot Marketing Communications has launched a new division – Lightfoot Marketing Asia – based in Singapore.
Lightfoot Marketing Asia is described as a full-service agency, creating consumer and business-to-business campaigns for travel retailers, brands, airports and associated businesses across Asia Pacific, the Indian subcontinent and Middle East. The agency said the move also allows it to better serve global accounts from both London and Singapore offices.
Led by Peter Lightfoot and Alex Cook, Lightfoot Marketing Asia offers a range of communications solutions tailored to clients. These span creative design for print and web, copywriting, video and photography, events and PR.
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“It is our job to help [our clients] make the right impact and have the right influence“ |
Alex Cook CEO Lightfoot Marketing Asia |
Depending on which client in the ‘Trinity’ the agency is working with, this covers projects from communications strategy and planning, tenders documents, airport RFPs and new space marketing to promotions, point-of-sale communication, public relations, newsletters, business partner events, industry speeches and presentations, it said.
Lightfoot Marketing Asia Chairman Peter Lightfoot commented: “Lightfoot Marketing has worked with many leading players in travel retail in Asia over many years, but always operating from a distance out of the UK. Industry forecasts predict Asia Pacific to overtake Europe and become the number one sales region in travel retail in the coming years. We are travel retail specialists, and being in Singapore means we can better service the growing demand in Asia Pacific for our agency’s expertise.”
Lightfoot Marketing Asia CEO Alex Cook added: “Our long-term partnership approach means we become firmly established within our clients’ business. This means we cannot work with everyone, so what we aim to do is work with a select group of the most ambitious companies in the industry. Our clients recognise and value the strategic role that marketing and communications has in growing their businesses, be they industry leaders or challengers. It is our job to help them make the right impact and have the right influence.”
Lightfoot Marketing Asia is a sponsor of the TFWA Asia Pacific conference and exhibition in Singapore next week.
For more information, contact Alex Cook, tel: +65 9711 7609, or e-mail: alex@lightfootmarketing.com.
About Lightfoot Marketing Communications
Lightfoot Marketing Communications has been actively involved in travel retail for over 16 years. During this time, the agency has participated in travel retail-related projects spanning over 70 airports, airlines and cruise lines in over 20 countries. The agency services premier companies in the industry including (over the last 12 months) Heathrow, Gatwick, DAA, Autogrill, Dufry, WDF, McArthurGlen, SSP, HMS Host, Puig, Luxottica, Remy Cointreau, Mars, Imperial Tobacco, Tax Free World Association and others.
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