Lindt exhibited with its very own stand for the first time at the TFWA Asia Pacific exhibition last week, launching its new Lindt Diva truffle collection.
The new range comprises gold-dusted truffle pralines with creamy fillings in four variants: Truffe Irish Cream, Truffe Rosé Marc de Champagne, Truffe Marc de Champagne, and Truffe Chocolat.
Explaining the inspiration behind the collection, the Swiss chocolatier said: “The diva is a queen amongst women, and the truffle is the queen of pralines. Combining the two creates a unique praline range – a must-have for all modern and stylish women.”
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The Lindt Diva range comprises truffle pralines with fillings in four variants: Truffe Irish Cream, Truffe Rosé Marc de Champagne, Truffe Marc de Champagne, and Truffe Chocolat |
The truffles are presented in premium packaging designed for gifting:
Diva Jewellery 182g – This jewellery box design, featuring ribbon decoration and a gold pendant, contains 16 truffles in all four flavours
Diva Collier 182g – 16 truffles in all four flavours in collier packaging, adorned also with ribbon decoration and a gold pendant
Diva Slipcase 57g – A small slipcase, containing five truffles in four flavours, makes for “the perfect self-reward”, according to Lindt
Diva Hatbox 229g – This round tin, designed to look like a hatbox, is filled with 20 Marc de Champagne truffles
Lindt believes that the Diva range offers significant differentiation opportunity in travel retail. Focusing on women and “lifestyle buyers” as target groups, the collection offers cross-category retail opportunities when placed in the perfumes and cosmetics or liquor sections.
