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The 400g Lindor tubes come in a festive green colour |
Lindt has begun the Christmas promotional season with the launch of its limited-edition Lindor tubes, supported by a series of marketing initiatives at airports across the globe.
The travel retail exclusive Lindor range will be available worldwide until Christmas. The 400g festive green tubes contain 32 chocolates in a selection of “winter-warming” flavours including almond, milk, dark and hazelnut.
The Lindt Teddy is also being promoted along with Lindt’s praline assortment, Pralinés du Confiseur, in seasonal packaging of wintery-whites highlighted with pink, blue, or cream and red.
The launches will be complemented by a range of Christmas promotions. At the Lindt boutique at Zurich Airport with Nuance, as well as at Frankfurt Airport with Heinemann and in Brazil with Dufry, seasonal displays will feature a range of gifting items. A promotion with Dubai Duty Free, running from the 1-15 December, will include a crimson showcase of Christmas specials. Tasting events will also be offered.
Lindt & Sprüngli Head of Global Duty Free Division Head Peter Zehnder said: “Chocolate is of course the ideal Christmas gift, and Lindt, offering unrivalled quality of Swiss premium chocolate, will enhance any airport confectionery selection.
“Our charming teddy, our much-loved Lindor balls of melting chocolate, or our elegantly packaged pralines make the perfect present for a loved one, friend or colleague. We are certain that these promotions will give a considerable boost to sales at this busy time of the year.”
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The Lindt Teddy stars in the Christmas advertising visuals at Frankfurt Airport |
