Lindt will launch an Assorted Napolitains Travel Edition in a 750g carrier box format at the 2014 TFWA World Exhibition in Cannes next month (stand number: Marine Village R7).
Featuring a colourful aircraft-shaped cut out, the box is the first from Lindt to be designed with a travel theme and will be available exclusively to travel retail in early summer 2015. The launch will be supported by a global promotion called ‘Fly Away with Lindt Assorted Napolitains’ which includes a display case, promotional banner and other supporting POS material.
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The launch of the limited edition in early summer 2015 will be supported by a global promotion called “Fly Away with Lindt Assorted Napolitains” | |
Each box contains six flavours of the Swiss confectioner’s popular Napolitains which are available in 250g, 500g, 750g and 1,000g formats. According to Lindt, the size of the box was chosen to provide an attractive alternative and to complement the existing range.
“They are easy to carry, making them ideal for the travel retail market,” the company said, adding that they are suitable as an informal gift, to share, or to enjoy alone.
Describing the box as a novel take on a much-loved classic, Lindt & Sprüngli Head of Global Duty Free Division Peter Zehnder said: “Lindt Napolitains are one of the most successful products in the travel retail sector, and with their international popularity, the market still has enormous potential for growth. We are certain our Travel Edition will be just as successful as previous formats. The new limited edition offers passengers a different opportunity to choose exquisite chocolates in a presentation that makes an ideal souvenir of a special voyage, a treat to enjoy on the flight, or a novel gift for those who like to share their travel experiences.”
