Lindt of Switzerland is to launch three travel retail exclusive products in its 2013 assortment at the TFWA World Exhibition in Cannes (Stand number: Marine Village R7).
The travel retail exclusive Lindt Gold Selection of pralines and truffles is presented in elegant gold boxes for premium gifting.
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In the Lindt Gold Selection, Truffes Assorties 118g have smooth melting fillings and crispy textures in an exclusive format |
Launched in Spring 2013, the range includes Lindt Pralines for different chocolate tastes, a variety of Passion Chocolat Pralines and Lindt Truffles. They are targeted at Lindt chocolate lovers as well as new consumers.
Pralinés de Luxe 165g are described as decorated pralines with tempting fillings covered in Swiss chocolate. Truffes Assorties 118g have smooth melting fillings and crispy textures in an exclusive ‘Confiseur’ format of four truffle flavours, while Passion Chocolat Pralinés 120g consist of chocolates with a dark filling topped with caramel and fleur de sel pieces.
LINDOR NOSTALGIC TIN
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The travel retail exclusive Lindor Nostalgic Tin 275g is aimed at souvenir hunters and collectors |
The travel retail exclusive Lindor Nostalgic Tin 275g, a classically designed tin decorated with a nostalgic picture, offers a selection of four different Lindor flavours: milk, dark, white and hazelnut.
Introduced in Spring 2013, the souvenir and collectors’ tin harks back to Lindt’s heritage, and can be refilled afterwards.
Lindor Assorted is the best-selling Lindor product in the travel retail segment, the Swiss confectionery company reported.
SWISS MINIATURE SELECTION
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The travel retail exclusive Swiss Miniature Collection 355g is an easy-to-carry premium multipack of miniatures |
Aimed at the gifting sector, the travel retail exclusive Swiss Miniature Collection 355g is described as an easy-to-carry premium multipack containing a mini Lindor Tube and two mini Napolitains carrier boxes.
Two Lindt best-sellers are combined in this chocolate multi-pack. Four Lindor flavours (milk, white, dark and hazelnut) and three popular Napolitains varieties (milk, milk-crisp and milk-hazelnut) are presented in an exclusive miniature format.
The product is said to follow the trend for miniature formats across all travel retail categories and seeks to generate trial and additional sales.
For details, e-mail Eva-Maria Maute at emaute@lindt.com
