Lindt partnered with Dubai Duty Free to exclusively pre-launch its travel retail-exclusive Chocolate Trolleys in March.
Lindt Chocolate Trolleys were displayed at six counters, all Lindt locations and other selected locations across Dubai International Airport. A promotion to support the launch ran from 15 to 29 March and featured two handcrafted giant chocolate trolleys, made by Lindt Master Chocolatier Mathew Muller who is based in Dubai. The promotion also offered a sampling programme, and -20% discount on the Lindt Chocolate Trolleys.
The Chocolate Trolleys are available in gold and pink cases, each offering 600g of individually wrapped assorted Napolitains. Six flavours are offered: Milk chocolate, milk hazelnut, surfin, Lindor, Cresta milk and Cresta white.
Dubai Duty Free Senior Vice President for Purchasing Saba Tahir said: “We are delighted to be the first travel retailer to showcase this latest addition from Lindt. With its unique packaging and broad range of promotional activities for this special Lindt Napolitains Chocolate Trolley offer, it has created considerable awareness and excitement among our customers as we sold a total of 5,006 pieces valued at US$166,953 for the full month of March.”
Lindt & Sprüngli Head of Global Duty Free Peter Zehnder said: “More and more travellers seek to buy the perfect travel exclusive souvenir. Our new range offers a novel take on the traditional souvenir concept and gives travellers something unique.
“Travellers’ high affections for our Chocolate Trolleys make us the ideal brand to take centre stage and help to boost travel retail-exclusive sales. Lindt Chocolate Trolleys have become a must-have travel essential, and are going to make the perfect addition to the wonderful shopping offer at Dubai Duty Free.”
Lindt recently presented Dubai Duty Free with an award as a tribute to ten years of successful collaboration. As a result of the partnership, Lindt has been the number one brand for more than ten years at Dubai Duty Free with Lindt Napolitains being the best-selling item there.
