Swiss premium chocolate company Lindt & Sprüngli has teamed up with travel retail’s most popular information website, The Moodie Davitt Report, for a website makeover around its most popular line, Lindor. The campaign, which coincides with International Chocolate Day, will run on MoodieDavittreport.com for the next two days.
The tailored branding comes in the run-up to TFWA World Exhibition in Cannes, where Lindor will be a central feature of the Lindt & Sprüngli showcase. The Lindor brand has been a staple of Lindt’s business for over 60 years and is a key component of many travel retailers’ confectionery offers.
Earlier in the year, the company released new travel retail exclusive formats and packaging for Lindor to cover all shopping motivations, including self-consumption, sharing and gifting. That launch was supported by a Lindor ‘spread moments of bliss around’ global campaign.
It is the latest in a series of activities designed to promote the Lindt & Sprüngli range to business partners and consumers across travel retail channels.
As reported, the brand owner recently held its latest Travel the World campaign, with a series of promotions in selected airports in Europe, the Middle East and South America. These targeted millennial shoppers as Lindt & Sprüngli Travel Retail sought to embrace research that revealed growing passenger interest in tailored and souvenir products.
Lindt & Sprüngli Travel Retail will unveil its updated vision for the premium chocolate sector in Cannes (Marine Village, R7).
